After finishing her diploma studies in brand and business management, Leonie worked for international brands such as adidas, HUGO BOSS, BREE and Zalando, responsible to develop and execute brand strategies with a special focus on business growth and new business. In 2007 she founded her own consulting business with a special focus on brand transformation and brand integration. Today, she is member of the Executive Board at Connox, one of the leading online destinations in the European Premium Home & Living market achieving a turnover of 35 Mio. € in 2019. With her great passion for innovation and new business she shares her experience with startups to set up a unique business strategy and its execution across communications, product portfolio and organization.